Monitoring betting trends data is one of the most vital betting tools used by successful professional handicappers to find value within the sports bet marketplace. You’ll know which teams the public is chasing, and which ones the Sharps are pounding. Below we cover two simple betting strategies that take advantage of our unique public betting trends data to produce consistent winning results.
Betting Against the Public
Betting Against the Public (Contrarian Betting) is one of the most popular and simplest “how to win” betting strategies using our unique betting trends data. The basic logic is very simple: bet against the public. Whichever team the public is loading up on, it’s a good idea to bet the other way. Sports Insights pioneered the use of public betting trends (betting percentages) analysis to unlock value in the sports betting marketplace. When the public loads up on one side, sportsbooks are usually forced to move the line to attract money on the other team to reduce their risk. The massive influx of public money causes the betting marketplace to act irrationally and sometimes you’ll always get an extra 1-2 points on a bet. This will increase your winning percentage by 3%-4% in the long run, and Betting Against the Public works for all major U.S. Sports (NFL, NBA, MLB, NCAAFB, NCAAB, and NHL). Read Betting Research Proving that Betting Against the Public is Profitable here: Sports.
Reverse Line Movement
The reverse line movement betting strategy looks for betting line movement that contradicts the public betting trends percentages. For example, Indianapolis Colts -14 vs. Oakland Raiders +14. Sports Insights is telling members that 80% of the bets being placed are on Indianapolis, but the line moves against Indy, making Indy -13. This is a sure sign that large wagers, known as “smart money”, made by an individual or betting syndicate, has come in on Oakland. You would immediately search for a sportsbook offering Oakland +14, and then quickly place a bet. This method is enormously successful, but requires patience and quick timing. Our Line Predictor and Line Watcher are excellent tools for monitoring these line moves and using them to your advantage.